Tuesday, August 16, 2011

Introducing Yölka!

Six months ago, a dear friend of mine asked me if I'd mind meeting with her hair stylist, who needed some advice on a new product she was designing. I have to admit that I rolled my eyes a little because even though my friend has great taste and I knew she would never waste my time or send a crazy person my way, it's rare that a really fabulous new idea comes along. Well, it walked in with Marian Rivkind.

At this very moment, Marian is in New York at the gift show introducing the world to Yölka, the idea that has consumed her existence for the past year--her brainchild, her baby. And Lindsay and I feel like proud godmothers! Beginning with that first meeting, Lindsay and I saw Marian's sketches turn into prototypes and then the finished product. Over subsequent chats, we talked her through pricing and branding, ensuring her that, yes, Yölka IS fabulous and people will gobble them up. Literally. 



Yölka Chocolates are Russian folk-art themed ornaments, inspired by an old-world tradition of hanging foil-wrapped delicacies on Christmas trees, just like the ornaments Marian cherished in her childhood. This custom harkens back to days when families came together and decorated evergreen fir trees — called “yolkas” — with treasured candies and fruits. Yölka Chocolates are wrapped by hand and made with the highest quality Belgian chocolate. These type of ornaments date back to the 17th century when they were brought to Russia from Europe by Peter the Great, and now can be passed on to inspire new generations to create their own timeless holiday traditions. 
We are thrilled to be carrying Yolka this holiday season because we adore new ideas in gift-giving. Who wouldn't love to receive such a wonderful treat? The single Yölka ornament is contained in a tiny box of art and is simply fun to open. Perfect for hostess gifts, book club pals, friends at the office. The six-piece is so lovely, you just can't call it a box of chocolates. For family, clients, dear friends, it's a piece of art, a set of ornaments and a fantastic gift.
Shipments arrive November 1st!